Monday, 20 August 2018

OPINION ARTICLE: "The way forward for the state leagues", by K. James, 20 August 2018.

The way forward for the state leagues (written 2013 with minor updates here and there)

What is the way forward for the tier-two state leagues around the country? The two obvious paths forward, which are not necessarily mutually exclusive, are the “retro” approach of the WAFL and the expansion approach of the Queensland Cup rugby-league competition. A third, out-of-left-field approach would see clubs like Port Melbourne from the VFL apply for and join a competition in another state, for example the SANFL. Obviously this option applies to exceptional cases and not to the majority of clubs in a league. A new issue to have recently emerged (not covered in detail in this book) is the fielding of Adelaide Crows and Port Adelaide Power reserves team in the SANFL and West Coast and Fremantle reserves teams in the WAFL. In the WAFL host clubs are presently (as at December 2016) East Perth for the West Coast reserves and Peel Thunder for the Fremantle reserves.

The Queensland Cup, the former Brisbane suburban rugby-league competition, has expanded to include teams in all of the major Queensland coastal cities, not presently servicing an NRL team, including Cairns (Northern Pride); Mackay (Mackay Cutters); Rockhampton-Yeppoon (CQ Capras); and Sunshine Coast (Sunshine Coast Falcons)[1]. The competition has also expanded south-east to the Gold Coast (Burleigh Bears and Tweed Heads Seagulls), south-west to Ipswich (Ipswich Jets), and overseas to Papua New Guinea (PNG Hunters). Toowoomba Clydesdales formerly played in the competition and hopes to re-enter.

On balance, the Queensland Cup has probably been right to follow the expansion course because the Queensland regional cities are of reasonable size (50,000 to 250,000 people) and rugby-league fans in those cities do not have a local NRL team. I recall once watching Central Comets (now CQ Capras) play a Saturday night game under lights within the cosy confines of Browne Park, Rockhampton, where everyone is within 20-metres of the pitch. The club does a wonderful presentation of the whole event there and, with a crowd of around 3,000 people in a cosy ground, the atmosphere is compelling. However, entry prices remain relatively cheap and there is always a vacant seat directly behind the fence for someone arriving a few minutes before kick-off.

Channel 9 televised Queensland Cup matches from 2012 (replacing the ABC) which has provided a further boost for this second-tier league. Television cameras appeared at the grounds of the three north-coast clubs, CQ Capras (Rockhampton, formerly Central Comets), Mackay Cutters, and Northern Pride (Cairns), for the first time in 2012.

Western Australia is a different proposition in that towns in Western Australia are much smaller than those in Queensland (10,000 or 20,000 people compared to 50,000 or 150,000 people) and any expansion club in the former state would probably follow the path of mediocrity followed by Peel Thunder. On balance, I believe that the WAFL competition should not further expand although clearly the Goldfields and Geraldton regions have appeal. Australian Rules football has a long and wonderful history in the Goldfields region in particular stretching back over a century. The WAFC/WAFL hierarchy should keenly study Queensland Cup developments as well as, more obviously, developments in the SANFL and VFL.

I now turn my attention to two interesting 2011 developments involving state league clubs in Hobart and Perth. Firstly, Jason “Aker” Akermanis’ turned out for Glenorchy versus Clarence in the Tasmanian State League (TSL) competition on Saturday night 2 April 2011 in Hobart. Because of the presence of Akermanis this game attracted a record crowd of 8,480 people.[2] It is certainly wonderful to see such an accomplished and decorated player give something back to second-tier football. It is probably because Hobart had and has no regular AFL team that Aker attracted larger average crowds at Glenorchy than he would have attracted had he signed on with a WAFL club.

Secondly, Swan Districts’ players were praised by letter writers to the Brisbane-based Courier-Mail newspaper, Wendy and Darren Schultz of Sherwood, as a result of 64 Swans players arriving via charter plane in Sherwood, Brisbane to assist in clean-up operations after the floods of January 2011.[3] Of course the letter-writers could not refrain from utilizing the expected poor pun of swans taking well to water! The great attitude of the players involved (there are far fewer unmanageable egos at this level of the game) and the fact that Swan Districts could mobilize as many as 64 players quickly suggests that the smaller WAFL club operations can respond more effectively to at least some emergencies than the AFL corporate behemoths. The actions of the Swans club and its players are consistent with the club’s modern (re-)branding as a community-based club with a community ethos. The cleaning efforts got the club some coverage in the Courier-Mail newspaper whereas it would be close to impossible for it to gain newspaper coverage in Brisbane for its actual on-field footballing exploits.

Swans’ act represents existential acting-out of a strategic re-branding which is really just a tinkering and a slight re-emphasis of attributes that the club has possessed throughout its life. The concept of a community-based club assisting a community on the other side of Australia is an interesting one and it suggests innovative ways and approaches for tier-two clubs to carve out niche markets and brand-names for themselves which do not involve fighting head-on the hegemonic AFL clubs. The Foxtel Cup (2011-14) also offered some hope and extra meaning for second-tier clubs around Australia as players and supporters got to test themselves out on the national stage. However, the games should have been played at the clubs’ traditional home grounds instead of as curtain-raisers to AFL matches. With the Foxtel Cup axed the only hope for forgotten traditional tier-two clubs now is a rebel competition outside the auspices and control of the AFL.

To return to the topic of ground redevelopment and rationalization, Subiaco Oval today is a fully corporatized ground, sold out to West Coast season-ticket holders for West Coast home games, and surrounded on all sides by homogeneous grandstands and the ubiquitous, horrible, plastic bucket seats. The once great traditional ground with the atmospheric, concrete terracing, so close to the play on the Roberts Road scoreboard wing, is now a hollow corporate shell and is completely distasteful for traditionalists. As the French philosopher Michel Foucault would have said, the corporate people aim to control, physically as well as psychologically, every aspect of a football supporter’s game-day environs and experiences. They cannot understand that some people like to watch games from grandstands but others prefer either grassed banks or concrete terracing.


[1] Source: https://en.wikipedia.org/wiki/Queensland_Cup [accessed 4 November 2016]; http://www.qrl.com.au/intrust-super-cup/clubs.html [accessed 4 November 2016].
[2] Source: Anonymous (2011a), “Akermanis can still draw crowd”, The Courier-Mail [Brisbane, Australia], 4 April, p. 63.
[3] Source: Schultz, W. and D. Schultz (2011), “Swans arrived at right moment”, Talkingpoint [Letters to the Editor], The Courier-Mail [Brisbane, Australia], 26 January, p. 50.

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